For over 27 years, Loveless Orthopedic and Loveless Custom Boots and Shoes has earned a reputation for excellence and attention to detail. Our custom shoes and boots have become a family tradition, with the 3rd generation working full time at our factory located in Oklahoma City. As a fourth generation family business, Gary and Denise Loveless, the owners, have two sons, Brandon, and Kyle who both are in the family business, and Trinity Loveless who is a practicing pediatrician. Currently, Gary and Denise are the proud grandparents of four grandkids, Ransom and Reine (twins) age 3, Isabella who is 20 months old and Pierson who is 18 months old. It is not out of the ordinary on any given day to have one, two, or all four grandchildren up at the office.

In October of 2004, a catastrophic fire burned our old factory to the ground.The cause of the fire was never determined. Although devastated, our family refused to give up. Because of our family’s determination and the outpouring of support from our customers across the nation, we opened our new factory only a month later. Our new building is TRIPLE the size of our old location, has state-of-the-art equipment, and is conveniently located close to the airport and all major highways. For directions click here.

From this one location we make custom made shoes and boots from exotic skins or a customer’s own animal hides. And because we are a fully operational orthopedic facility as well, we also provide custom orthopedic shoes and boots, custom leg braces, diabetic shoes, depth shoes, elevations, wedges, and many other orthopedic services. Also housed in this same building is our retail shoe store which carries name brands such as New Balance, SAS, Drew, and Propet men’ and women’s shoes.

And finally, the east end houses the “Loveless Hand Rehab and Therapy Center” which opened the Summer of 2005.


Our reputation has spread by word of mouth from one satisfied customer to the next, building into over 8000 active clients. Many of our well known clients have visited our beautiful Leather Showroom in Oklahoma City, and refuse to wear anything but Loveless footwear on their feet. Some names you may recognize are:

  • President George Bush
  • General Norman Schwarzkopf
  • NFL’s Hall of Famer Terry Bradshaw
  • NFL’s Hall of Famer Mel Blount
  • NFL’s Craig Bradshaw
  • NASCAR’s Bobby Allison
  • NASCAR’s Derek Cope
  • Kentucky Derby Winner Kent Desormeaux
  • U.S. Congressman Don Young (Alaska)
  • U.S. Congressman Ron Marlanee
  • Reverend Kenneth Copeland
  • Reverend Rod Parsley
  • Reverend Jesse Duplantis
  • Reverend Daniel Schaeffer
  • and many more…